Client: |
Eckes-Granini Hungary (SIO) |
Project: |
The Client placed a 1000m2 advertising net at one of the key locations in Budapest as a part of their relaunch campaign. On FB the advertising net was shared and followers were asked to choose their favourite from 3 different types of fresh market baskets. The winning design was used to produce 1000 baskets that were drawn among SIO FB followers. The FB campaign won several "'advertising promotio" awards. Due to the success of the collaboration and the many positive feedback of the consumers, the new fresh market basket became a permanent part of the medencebag portfolio, and has been one of the favourite upcycled shopping baskets in Budapest. |
Products: |
PIAC |
Quantity: |
1000 pcs |
Date: |
Sept-Nov 2011 |
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