We gather the used billboards from the media owners.
Yearly, we save 1,600 kg of discarded material, 800 m2 of leftover canvas waste. We pull them back into the cycle by praparing them for a new life.
The advertising banners are taken down carefully.
Normally, the material would exit the circle at this point as it would end up in the trash.
We gather the used billboards from the media owners.
Yearly, we save 1,600 kg of discarded material, 800 m2 of leftover canvas waste. We pull them back into the cycle by praparing them for a new life.
We cut the huge tarps into smaller pieces.
This way, they are easier to handle.
The pieces are properly cleaned.
To prepare the materials for storage, the streets' dirt has to be removed.
We sort all segments according to type, color, and pattern.
We're hunting for the best patterns.
Color and pattern make or break a fantastic design; therefore, we're always looking for the perfect ones.
Ready.. steady... sew!
This is when it all begins to take shape! The finished result feels very near.
We take photos of each piece one by one.
Before a fresh collection can reach the shelves or the market, a photo shoot is essential.
